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Four tiers per shop. HQ + Franchise Sales as separate add-ons. No per-seat tax, no surprise overages, no "call for a demo" gate.
Founding 50 Shops · 50% off Growth or Pro, year 1Pick a tier
One subscription per shop. Running multiple locations? Add HQ. Selling franchise units? Add CRM/Franchise Sales. Both stack on any tier — or buy them standalone.
Per shop
Bare minimum to get started
first 3 months
Solo operators who just need the core essentials — one user, one vertical, the basics done well.
Per shop
One shop, core features
first 3 months
Solo operators, mobile detailers, new shops. The fundamentals — without AI or multi-vertical.
Per shop
Where most shops land
first year · first 50 shops
The recommended tier — text-AI suite, sales playbook, customer mobile app, lobby TVs, multi-vertical.
Per shop
Heavy-AI flagship
first year · first 50 shops
Single ambitious shop or a flagship location. All Growth + vision AI + AI Ops Assistant + dedicated CSM.
Add-ons — stack on any tier above
Add-on
Multi-location · stacks on any tier
For chains running 2 to 500+ shops. HQ flat fee includes the first 5 shops free; $35/shop after. See the chain calculator below — 3+ shops get a custom quote from sales.
Add-on
Sell units · stacks on any tier
Franchise development CRM for franchisors going from 50 to 500. Pipeline, sequences, validation calls, AI assistant, document library. Compare to FranConnect ($30k-50k/yr) — $9,588/yr here.
Custom
Large chains, custom security review, or negotiated terms at scale — talk to sales for a custom quote.
All plans · cancel anytime · data export available for 60 days post-cancellation · sales tax added at checkout where applicable
Running multiple locations?
HQ flat fee includes the first 5 shops free · $35/shop after. Pick a per-shop tier and a billing model — totals update live. Running 3+ shops? Contact sales for custom multi-shop pricing.
Drag · max 1,000 (Enterprise pricing kicks in above 20 — contact us for chains 500+ for a custom quote)
What tier are most shops on?
Mix per shop on the dashboard — this is just the average.
Who pays each shop's per-shop subscription?
Corporate consolidates the whole bill (HQ + connections + every shop's per-shop subscription).
Corporate pays
Mix billing models per shop in the HQ dashboard (some franchisees corporate-billed, others self-pay).
Why Franchise Sales is its own tier
HQ is for the operator running the chain. Franchise Sales is for the Head of Franchise Development selling units. Different person, different job, different metrics — that's why it's priced separately and you can buy it without HQ.
Compare to FranConnect ($30k-50k/yr), FRM Solutions ($25k+/yr), Naranga ($20k+/yr). $799/mo here for serious franchise development teams.
Book a Franchise Development demoCustomize
Coming soon
Any tier
Stack extra SMS segments on top of your plan's monthly allowance — for shops running drips, bulk blasts, or high-volume automations. In the meantime, raise your spend cap in Settings to keep sending through overage.
Coming soon
Any tier
Stack extra emails on top of your plan's monthly allowance — for drip sequences, campaigns, and follow-up automations. In the meantime, raise your spend cap in Settings to keep sending through overage.
$199/mo · Q4 2026
Any tier
Roadmap: white-label the customer app — your shop's name on the App Store + Play Store. Today the customer app ships as SalesThumb with your logo and colors inside.
Included with every plan
Any tier
9 starter drip campaigns (welcome, win-back, post-service review, quote follow-up, more) + a builder for your own. Multi-step SMS + email sequences with merge tags, exit-on-reply, scheduling, and per-campaign analytics. Sends draw from your shop's existing SMS + email allowance. Per-shop $100/mo overage cap (raise it in Settings).
See how Drip Campaigns workCompare tiers
| Feature | Basic | Starter | Growth | Pro |
|---|---|---|---|---|
| Core operations | ||||
| Customer CRM + vehicles | ||||
| Calendar + scheduling | ||||
| Public booking page | ||||
| Quotes + invoices | ||||
| Integrated payments + deposits | No deposits | |||
| Card processing rate | 3.59% + $0.35 | 2.99% + $0.30 | 2.89% + $0.25 | 2.79% + $0.20 |
| Interchange+ custom rates | Available | Available | ||
| Verticals enabled | 1 | 1 | All 6 | All 6 |
| Inventory tracking | ||||
| COGS reports + auto-PO | ||||
| AI moat | ||||
| AI monthly story | ||||
| My Day AI brief on dashboard | ||||
| AI inbox triage + reply drafts | ||||
| AI suggest-next-service | ||||
| AI slot-fill (cancellation recovery) | ||||
| Plain-English booking parser | ||||
| AI photo-to-quote (vision) | ||||
| AI QC photo inspector (vision) | ||||
| AI dispute defender | ||||
| AI Ops Assistant (multi-step) | ||||
| AI warranty claim triage | ||||
| Customer experience | ||||
| Per-job photo gallery + tip-the-tech | ||||
| Auto-SMS at status changes | ||||
| Live job tracker (/track URL) | ||||
| Magic-link customer portal | ||||
| Customer mobile app (SMS code login) | ||||
| Sales playbook (12-mo nudge sequence) | ||||
| Reputation module (collected reviews) | ||||
| Branded customer app (white-label) | $199/mo · Q4 2026 | |||
| Marketing + growth | ||||
| Bulk SMS / email blast composer | ||||
| Smart pricing (close-rate analysis) | ||||
| Lobby & sales-counter TVs | ||||
| Live activity feed (lobby TV) | ||||
| Morning standup digest (7am cron) | ||||
| Referral + ZIP density reports | ||||
| Mobile + integrations | ||||
| Installer mobile app | Read-only | |||
| VIN scanner + photo capture | ||||
| Twilio SMS (segments / mo) | 500 | 2,500 | 10,000 | |
| Email sends / mo | 5,000 | 25,000 | 50,000 | |
| Webhooks + integrations | 5 webhooks | Unlimited | Unlimited | |
| User seats | 1 | 5 | 10 | Unlimited |
| Support + SLA | ||||
| Email support | Included | 24h | 4h priority | 1h priority |
| Dedicated CSM | ||||
| High-availability infrastructure | ||||
| SSO (SAML / OIDC) | Roadmap | |||
| Audit log retention | 30d | 30d | 90d | 1 year |
Mobile app rows describe what each tier unlocks once the native apps are published. They're in beta today, not yet listed on the App Store or Google Play.
How we compare
Data accurate as of July 2026. Public-source comparison only.
| Feature | SalesThumb This one | ShopMonkey Auto-repair origin | OrbisX Detail / tint boutique | Tint Wiz Tint-rooted, now multi-vertical | TintPro Tint + flat-glass SaaS | Urable Detail-shop CRM | Manifold OS Generalist shop-ops platform | Mobile Tech RX Reconditioning + mobile | AutoLeap Modern auto repair | Tekmetric Auto-repair, not service-shop |
|---|---|---|---|---|---|---|---|---|---|---|
| Pricing & trial | ||||||||||
| Starting price (1 shop) | $99/mo | $179–$427/mo | $100/mo | $150/mo | $199/mo | $70–$183/mo | $80–$449.99/mo | $39–$199/mo + per-user | $179–$449/mo | $179–$409/mo |
| Multi-shop discount (3+ shops) | Custom multi-shop pricing available | Sales contract | Sales contract | Sales contract | Sales contract | Sales contract | Sales contract | |||
| Unlimited user seats | Pro | |||||||||
| Built for service shops (not just repair) | ||||||||||
| Window tint (film, VLT, warranty) | ||||||||||
| Detailing & ceramic coating | ||||||||||
| PPF / vinyl wrap | ||||||||||
| Run multiple verticals in one shop | Growth+ | |||||||||
| Proposals & operations | ||||||||||
| Good / better / best quote tiers | ||||||||||
| Deposits collected on approval | ||||||||||
| Film roll & lot tracking | Growth+ | |||||||||
| Branded warranty PDF certificates | Growth+ | |||||||||
| Profit per job (materials + labor COGS) | Growth+ | Pro+ | ||||||||
| Customer communication | ||||||||||
| Two-way SMS inbox | Capped | Pro+ | ||||||||
| Bulk SMS & email marketing campaigns | Growth+ | +$315/mo | Add-on | +$345/mo | ||||||
| Automation workflows (trigger → action) | Growth+ | Zapier | ||||||||
| Multi-location & HQ | ||||||||||
| Multi-location rollup dashboard | Custom tier | Add-on | +$70/mo/shop | |||||||
| Franchise-style HQ (org > shops) | ||||||||||
| Centralized catalogs & pricing push | ||||||||||
| Platform & polish | ||||||||||
| Modern, OrbisX-grade UI | ||||||||||
| Public API + webhooks | Zapier | Zapier | Zapier | |||||||
| Customer-facing mobile app | Soon | |||||||||
| Technician / installer mobile app | Beta | |||||||||
| AI & automation | ||||||||||
| Smart Pricing AI (dynamic tier suggestions) | Growth+ | |||||||||
| Photo-to-quote AI (drop a photo → priced quote) | Pro+ | |||||||||
| AI SMS receptionist (after-hours auto-reply) | Growth+ | +$99/mo | ||||||||
| QC photo inspector (flags incomplete install photos) | Pro+ | |||||||||
| Dispute / chargeback defender brief | Pro+ | |||||||||
| Customer experience | ||||||||||
| Public booking page (no login required) | Pro+ | Add-on | ||||||||
| Magic-link customer portal (history + photos + rebook) | Growth+ | |||||||||
| Live job tracker (Domino's-style real-time status) | Growth+ | |||||||||
| Customer-facing warranty card with QR code | Growth+ | |||||||||
| Self-service rebook from prior visit | Growth+ | Pro+ | ||||||||
| Payments & financial integrations | ||||||||||
| Connect payments with pass-through rates | ||||||||||
| Apple Pay / Google Pay support | ||||||||||
| QuickBooks Online integration | Coming soon | Clever+ | Pro+ | Coming soon | Pro+ | |||||
| QuickBooks Desktop integration | Add-on | |||||||||
| Gift card system | Growth+ | |||||||||
| Subscription billing (recurring detail / maintenance) | Pro+ | Enterprise | ||||||||
| Reporting & analytics | ||||||||||
| Customer LTV reporting | Pro+ | |||||||||
| Marketing attribution (lead source → revenue) | +$315/mo CRM | Pro+ | Add-on | +$345/mo | ||||||
| Daily AI owner brief | Growth+ | |||||||||
| Tech / installer performance reports | Growth+ | Genius | Pro+ | Grow+ | ||||||
| Security & access | ||||||||||
| Role-based permissions (owner / admin / manager / technician / front desk / service writer) | ||||||||||
| Full data export (CSV / JSON) on-demand | ||||||||||
| Audit log (who changed what, when) | ||||||||||
| Two-factor authentication | ||||||||||
Pricing FAQ
Vertical SaaS with this depth (60+ features, 16 AI features, multi-location HQ tools, mobile app for both staff + customers) belongs in the ServiceTitan / Tekmetric price band ($300-500+/mo per shop), not the entry-level vertical band. We're priced to attract serious shops who want serious tools — and to fund the pace of feature development you're seeing.
Growth includes the text-AI suite — My Day brief, inbox triage + reply drafts, suggest-next-service, slot-fill, plain-English booking parser. These run on lightweight Haiku-class models so they're fast and cheap. Pro adds the heavy-compute AI: vision (photo-to-quote, QC photo inspector, photo captions) and multi-step (AI Ops Assistant, dispute defender, warranty triage). The AI monthly story is included on every tier, Basic through Pro — no AI upsell gate there. The Growth/Pro split reflects the cost-to-deliver — vision + multi-step calls are 10-20× the per-call cost of text-only.
Not as an add-on — the text-AI suite (My Day brief, inbox triage + reply drafts, suggest-next-service, slot-fill, plain-English booking parser) is included starting on Growth. Vision AI + the AI Ops Assistant stay Pro-only because the per-call costs are higher.
Not required, but most multi-shop owners want it. Without HQ, each shop runs its own SalesThumb workspace independently. With HQ, you get the cross-shop dashboard, royalty calc, a NACHA ACH file HQ runs through their own bank to collect royalties, broadcast messages, chain-wide signage push, and central catalog management — all on top of the per-shop subscriptions.
All inbound + outbound SMS through your Twilio Messaging Service (each ~160-character segment counts as 1). Starter includes 500/mo, Growth includes 2,500/mo, Pro includes 10,000/mo. An SMS Volume Pack for high-volume blast campaigns is coming soon — in the meantime, raise your spend cap in Settings to keep sending through overage.
The first 50 shops to sign up and maintain active merchant services through SalesThumb lock in 50% off Growth or Pro for the first 12 months, then full price. The Founders' discount applies to Growth or Pro only. Basic and Starter get their own intro offer instead: 20% off the first 3 months, open to everyone. The discount isn't applied automatically at checkout — reach out via /contact when you're ready to subscribe and we'll set it up on your account.
Yes. The setup wizard imports customer + vehicle + appointment + invoice data from CSV exports of any of those tools. Most single-location shops migrate fully within 10-14 days; multi-location chains take 1-2 weeks because the catalog remap is per-shop. See /alternatives/shopmonkey, /alternatives/tintwiz, /alternatives/orbisx, or /alternatives/tekmetric for migration playbooks.
Custom contracts available for 20+ shop chains via the Enterprise track (book a call from the Franchise Sales section above).
Credit card (Visa, Mastercard, Amex, Discover). ACH and wire transfer available for Enterprise contracts. Your own customers pay you directly through your payment processor — SalesThumb never touches that money.
You can cancel any time from /app/settings/billing. We don't pro-rate refunds for partial months, but you keep access until the end of your current billing period. Data export available for 60 days post-cancellation.
No setup fee on any tier. Onboarding is self-serve via the setup wizard; Pro tier includes a dedicated CSM call to walk you through it. Enterprise customers get a dedicated implementation engineer.